Dallas – The media breakfast at the State Fair of Texas’ media day is (you’ll be happy to know) sponsored by Ram. And that is to be followed by a Ram press conference, followed by a Toyota press conference, and that is followed by GMC, Chevrolet and Ford press conferences. And Ford is followed by Jeep which is followed by Nissan, after which Nissan will be hosting the lunch. And if you’re worried about dessert, know it’s provided to the attending journalists by Honda, hidden away – we’re guessing now – in the storage area beneath the Ridgeline bed. Fiat (FIAT!) will round out the day with the final press conference, after which it’s back to Ram for a reception, or to test drives provided by Chevrolet and Nissan. Busy.
Highlights from the above death-by-media march will have included Ram’s 1500 Night package, Jeep’s Grand Cherokee Trailhawk, Fiat’s 124 Spider, Ford’s redesigned Raptor and a deep-dive into the above-mentioned Honda Ridgeline. While (also) not new to the show circuit, Toyota has their Tacoma TRD Pro (built in San Antonio!), along with a couple of new trim levels for the RAV4.
Those citizens attending the State Fair of Texas’ auto and truck show needn’t be so rushed. Take in an exhibit – or three – and wash it or them down with a Shiner. Hungry? Grab a corny dog and wash it down with a second Shiner. While the foreign carmakers – even those based in South Carolina (BMW) or Alabama (Mercedes-Benz) – are focusing their marketing efforts on Paris, the North American truck makers are firmly focused on trucks and the largest market in the U.S. for those trucks: Texas.
Given the market’s size and importance, there is – from one year to the next – real news emanating from Dallas’ Fair Park. And given the investment the OEMs make in bringing in, setting up and manning their exhibits over a 3-week period, it would make perfect sense to pack some news with you. In many instances that ‘news’ is little more than a trim level, but some years it could be a new Heavy Duty Ford or Titan XD.
In recent reporting by Automotive News, within the Texas market truck supply may be catching up with consumer demand. And with – if reported correctly – intensified competition, this might be a good time to pull the trigger on the truck or SUV you’ve been wanting. Trucks and truck-based SUVs have rarely been better, but then they rarely have been more expensive.
Several members of the txGarage.com team will be onsite. And we’ll have more posts coming soon with their coverage.