Trucks are big in Texas – some say pretty much as big as Big Tex – and the folks at Ram Truck know that about as well as anyone. Their research shows more Texans drive pickup trucks than in any other state and, in fact, Ram sells nearly two-and-a-half times as many pickup trucks in Texas as it does in the next-highest volume state.
Going back to 2002, Ram acknowledged the Texas love affair with pickup trucks, becoming the first manufacturer to offer an exclusive edition for the state. The Ram Lone Star edition was the first pickup truck designed by Texans and built specifically for Texans. In the years since Texans have responded by making it the brand’s best-selling model in Texas. Accounting for 50 percent of the half-ton mix in Texas, Ram has sold more than 230,000 of the Texas-only models.
Commemorating the loyalty of Texas truck owners, Ram Truck took the occasion of the 130th State Fair of Texas to announce that the Ram 1500 Lone Star is getting a new Silver Edition package option.
“The Ram Lone Star Edition is the original Texas truck,” said Mike Manley, Head of Ram Brand, FCA-Global. “It’s impossible to overstate the significance of the role Texas plays in the pickup truck segment. At the same time, Ram trucks are an iconic part of the Texas landscape. As the longest-lasting truck in Texas, there are literally millions of Ram pickups still on the roads.”
The Ram 1500 Lone Star Silver Edition will get premium upgrades, including a new luxury grille with chrome surround and chrome wave mesh inserts highlighted with a milled-aluminum Lone Star badge. Other functional and aesthetic exterior highlights include new bright belt moldings, chrome exterior side-view mirrors, chrome wheel-to-wheel side steps, polished 20-inch wheels and front tow hooks.
The 2017 Ram 1500 Lone Star Silver Edition interior is offered with new sporty cloth and vinyl high-back bucket seats in Canyon Brown/Light Frost Beige or Black/Diesel Gray.
The Lone Star Silver Edition package is available on Ram 1500 4×2 and 4×4 Crew Cab, and short and long box configurations with a choice of either 3.6L Pentastar V-6, legendary 5.7L HEMI V-8 or class-exclusive 3.0L EcoDiesel powertrains.
Lone Star Silver Editions are expected to arrive in dealerships in the fourth quarter. The new Ram 1500 Lone Star Silver Edition package pricing is $900 with a starting manufacturer’s suggested retail price (MSRP) of $38,995, plus a $1,320 destination charge. You can see the new Ram 1500 Lone Star Silver Edition at the Ram Truck brand display at the State Fair of Texas in Dallas through October 23.