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2017 Jaguar F-Pace
JAGUAR FINDS ITS PACE

Car Reviews

2017 Jaguar F-Pace
JAGUAR FINDS ITS PACE

At one time Jaguars were considered sleek, sexy, coupes and sedans that somehow cleverly appealed to both sexes; they were pretty, making them attractive to women and men. And they were dynamically attractive to both genders – and all ages. At press conferences introducing the latest Jaguar models, media members were reminded of the beautiful curves that graced the latest Jaguar offerings. And the muscular engines that propelled them.

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Jaguars were rolling works of art. Beautiful to gaze upon, thrilling to drive at speed, and luxurious to, well, luxuriate in. Furnished with wood and leather on the inside, they were the stuff of movies and romance. And, we’d add, a favorite of British royalty. 

What they lacked, however, was a growing customer base. Without a growing customer base, Jaguar existed in a wee bit of a time warp. And the question frequently asked: How long could Jaguar exist as a business model in decline? 

Ford Motor Company purchased Jaguar in early 1990. But in the long run, the Ford-Jaguar marriage simply didn’t work for either franchise. So Ford sold Jaguar (along with Land Rover, which Ford had acquired from BMW in 2000) to Tata Motors of India in 2008. By then, everyone knew that Jaguar needed to find a better home, and maybe produce some offspring, for the venerable bloodline to continue. 

Fast forward to this year’s arrival of Jaguar’s new F-Pace crossover, accounting for 40% of overall Jaguar sales worldwide this past September. The F-Pace helped bump the number of Jaguars sold so far this year (beyond the always elusive 100,000 sales mark) for the first time since 2002. And it’s all happened since the F-Pace was introduced in April.

Then last month the Texas Auto Writers Association voted the Jaguar F-Pace the 2017 Midsize Luxury SUV of Texas in their annual Texas Truck Rodeo competition. And with good reason. The youngest Jaguar is a joy to drive, on both asphalt and dirt. 

There’s even a rumor that this Jaguar CUV has a sibling on the way. And that’s a very good thing for Jaguar; the CUV category is among the fastest growing segments in the modern automotive landscape. And if it’s to survive in the modern world, Jaguar knows it needs to remain competitive in that landscape. 

As for Jaguar’s first CUV entry, well, it’s every bit a Jaguar in both style and performance. Pass the gin and tonic. 

Alan Pease

Alan Pease is our Central Texas correspondent, covering city, county and state government, as well as all that's taking place at the Circuit of the Americas. Alan is a long time automotive and motorcycle industry professional, and covered the approval, development and opening of the Circuit of the Americas for Autoweek magazine. Prior to writing for Autoweek and txGarage Alan designed and executed over 350 individual press introductions, drive routes, and ride-and-drive events for BMW cars, BMW Motorcycles, MINI Cooper, Aston Martin, Jaguar Cars, and several General Motors divisions. Press introductions took him across the entire United States (including Alaska), as well as Canada and the United Kingdom. Alan also raced in the Inaugural Iron Butt Rallye, riding as a Factory Rider for BMW Motorcycles. He finished the 10 day, 10,000 mile solo rider race tied for 1st place. He lives in Austin, Texas, and can be reached by email at reachalanpease@gmail.com.

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