The Keystone Big Show is like a mini Specialty Equipment Manufacturers Association Show (better known as SEMA – and held in Las Vegas), but this one was where trucks are The Big Thing. This year it was held at the Gaylord Texan Resort, which is one huge facility and a great place for a vacation. The show featured all types of hardware for trucks and accessories to make your truck bigger and much more intimidating on the road. Just one example: the range of front bumpers was unbelievable, with everything you can imagine to trick out your ride.
‘Made in America’ was a featured theme on many company products. Fab Four featured roof racks, headache racks, bumpers, winch bumpers, body armor and side steps. Many Ford trucks were set up to show customers the latest equipment available; you can go online to see their products. This show was for dealers – so, of course, is SEMA, but this show was small enough to do it in one day. Of course, where else but Texas would you have a better truck audience?
One highlight of the show was an original 1968 Mustang Fastback from the Bullitt movie. With Ford planning to offer a new version this year, how cool was that? The owner was at the event, and rumors were that the value of the ‘68 Fastback ranges from four to eight million.
One more very interesting event was a presentation by Erik Qualman, speaking about Social Media. Erik has published several books on the subject, and anyone can gain great insight by reading his studies.
Another item I noticed was a company called Dorman. They offer replacement parts for those parts that go bad on newer vehicles, or that were bad designs from the start. It was very interesting how many parts they make and their description of the improvements. The cover of the guide says it all: Engineering solutions designed to correct known OE failures modes.
The ‘big show’ definitely had some great trucks on display with all the products they offer. Your local parts store will no doubt have many of these new products, designed and available to trick out your truck.