2011 Buick Regal Turbo at Cowboy Stadium

The new Buick Regal was brought over from Europe to solve some of GM’s big problems in the U.S. Buick has been falling in numbers and failing with marketing for years, and now that it’s one of the surviving brands of the “New GM”, Buick knows it’s got to get it right. In the European market, this car is known as the Opel Insignia. If you know European cars and Opel’s history with GM, you’ll know that the last generation Opel Insignia was brought over to our shores as the Saturn Aura. Before the purging of brands, this Buick Regal would have been yet another poorly marketed Saturn. Thankfully, someone in GM had some clarity to make this a Buick. The Opel was built to compete in Europe with the likes of Audi and BMW, sort of the same market that Buick needs to go after. When you see the Regal, sit in it, and drive it, you might think to yourself that this feels more like a German car than an American one. With good reason, as the U.S. version shares 95% of its overall parts with the Insignia. The 5% that differs consist of the headlights and taillights and other minor changes to meet American standards. Continue reading →