Podcast
African American Manager of Genesis Brand
As noted on the Hyundai/Genesis website, Erwin Raphael was the General Manager for the Genesis brand in the U.S. market at the time of the luxury division’s launch. Responsible for the strategic direction and management of all Genesis operations in the United States, the webcast discusses the beginnings of Genesis, Mr. Raphael’s contribution during that period, and the reception to the brand in the subsequent years.
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