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2017 DFW Auto Show in Fort Worth: Cow is the time, Cow is the place


2017 DFW Auto Show in Fort Worth: Cow is the time, Cow is the place

In recent reporting by industry magazine Automotive News, a Honda exec was extolling the benefits of auto show participation by the major OEMs, and included the smaller ‘B’ and ‘C’ shows in his perspective. The gist of his point, if you will, was that an auto show is a great way to expand on what a manufacturer does in both conventional marketing and social media.

While we haven’t been interviewed by Automotive News, we couldn’t agree more. There is absolutely no better way of seeing what’s new and, more notably, what’s important than attending an auto show. There, you can kick the tires to your heart’s content. And if actually shopping for a new car, truck or SUV, there’s no better way of making a side-by-side comparison than when your competitive set is sitting side-by-side!

We know…a show like the one in Fort Worth won’t be rife with concept cars or new product announcements. But that’s OK – you wouldn’t have bought that drop dead -gorgeous concept anyway. Just enjoy a smaller show for what it is, and if you’re actively in the market let them know! The info for the show – provided by the DFW New Car Dealers – is below:

The 2017 DFW Auto Show in Fort Worth returns Dec. 7-10 at the Fort Worth Convention Center with 250,000 square feet of the latest vehicles from more than 30 manufacturers.

The impressive line-up will feature a variety of all-new or freshened 2018 models, including: BMW 530 and X3; Chevrolet Equinox; Ford EcoSport, Expedition, F-150 and Mustang; Honda Accord and Odyssey; Infiniti Q50; Jeep Wrangler; Land Rover Discovery and Velar; Lincoln Navigator; Lexus LC 500; Mercedes-Benz E-Cabriolet; Subaru Crosstrek; Toyota Camry and CH-R; Volkswagen Atlas and Tiguan; and Volvo S90, XC60 T5, XC60 T6, XC60 T8 R and V90 Cross Country. In addition, the Karma will return to the DFW Auto Show in Fort Worth.

Chevrolet, Ford and Toyota will provide DFW Auto Show in Fort Worth consumers the opportunity to test drive some of their favorite vehicles through the streets of downtown Fort Worth at this year’s Ride & Drive Event.

“More than twenty models, ranging from electric and compact to SUVs and pickups will be available to test drive from these three manufacturers,” said Jim Hardick, DFW Auto Show in Fort Worth chairman.

The Ride & Drive Event will begin on Thursday, Dec. 7 with Ford and Toyota and continue through the weekend when Chevrolet joins the lineup. Participants must be 18 years old, have a valid driver’s license and proof of insurance.

For the second consecutive year, CBS Channel 11 is reminding auto show visitors to “drive ‘East Bound and Down’ to the Classic Car Corral!”

According to David Hershey, organizer of the Classic Car Corral and vice president of Creative Services for CBS11/TXA21, the Classic Car Corral will showcase a tribute to the 40th Anniversary of “Smokey and the Bandit”. The display will feature several models of the classic black “Smokey and the Bandit” Trans AMs, and an authentic Sheriff Buford T. Justice Pontiac police car. In addition, there will be some amazing examples of classic automotive styling and technology from nearly every decade. Hershey also added that it will be a competitive show, and auto show visitors will have the opportunity to vote for the “People’s Choice Award”.

This year, the DFW Auto Show in Fort Worth is partnering with a worthwhile organization called Packs With Purpose, a 501(c)(3) non-profit that provides backpacks filled with basic necessities and other goodies to foster children in the DFW Metroplex. Auto Show visitors are asked to donate books (for infants through teenagers) when they visit the Show. These books will then be placed in the backpacks that will be given to the foster children when they are placed in their new homes.

“We are very excited to work with these selfless women and their wonderful organization. We hope that auto show attendees will show their generosity and bring enough books to fill hundreds of backpacks,” Hardick said.

Show Hours are 1 to 10 p.m. Thursday and Friday, Dec. 7 and 8; 10 a.m. to 10 p.m. Saturday, Dec. 9; and 10 a.m. to 6 p.m. Sunday, Dec. 10. Tickets are $11 for adults, $5 for senior citizens 65 and older and children 6 to 12 years old, and children 5 and under are admitted free. $1 discount coupons are available at participating franchised new car dealerships. For more information, and to purchase tickets online, visit

David Boldt

Boldt, a contributor to outlets such as, Kelley Blue Book and Autoblog, brings to his laptop some forty years of experience in automotive retail, journalism and public relations. He is a member of the Texas Auto Writers Association, Chicago's Midwest Automotive Media Association and L.A.'s Motor Press Guild. David is the Managing Editor of txGarage and the automotive contributor to Dallas' Katy Trail Weekly.

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