Connect with us

2013 Buick Verano Turbo – driven by David Boldt

Review of the 2013 Buick Verano Turbo by David Boldt

News

2013 Buick Verano Turbo – driven by David Boldt

2013 Buick Verano Turbo First Drive: Manning up
on CarBuzzard.com

Review of the 2013 Buick Verano Turbo by David Boldt

Review of the 2013 Buick Verano Turbo by David Boldt

Automobile manufacturers – and their marketing departments – will almost invariably rely on a celebrity endorsement. The Chrysler Corporation has recently (and famously) used both Eminem and Eastwood; Ford has aligned itself with American Idol’s Ryan Seacrest; and Buick, in the context of this car and this season, has the extra- large Shaq O’Neal pitching the not-quite-as-large LaCrosse, as well as Peyton Manning behind the wheel of its Buick Verano. Per Mr. Manning’s suggestion we spent part of a day getting to know the new-for-2013 Verano Turbo; think of it as ‘speed reading’…Read More »

Built atop a platform shared with Chevrolet’s Cruze (and whose basic engineering emanates from GM’s Korean subsidiary, Daewoo), the built-in-Michigan Verano brings to the party an incredible – for its price point – level of comfort and refinement, while falling short against what Buick suggests are its key competitors: Lexus IS 250, Audi A3 and Acura ILX. I’ll give them the Acura, an underwhelming redo of Honda’s less-than-well-regarded Civic, but targeting a rear-wheel drive Lexus with a compact – albeit comfortable – Buick suggests a sizable stretch; more stretch, perhaps, than that offered by Mr. O’Neal.

Were Buick’s marketing team really serious in taking on Acura, I’d suggest giving Buick buyers a 10% signing bonus. Of course, that bonus – we’d guess – is available via Buick’s two-year lease program; it’s a viable way to ‘date’ a Buick without being locked in holy automony.

More in News

Looking for local events?
Check out our Event Calendar!

Subscribe to our mailing list and get interesting content and updates from TXGARAGE to your email inbox.

To Top