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ELEVATING YOUR STATUS? PARK PLACE JAGUAR PUSHES THE PACE

Events

ELEVATING YOUR STATUS? PARK PLACE JAGUAR PUSHES THE PACE

ParkPlace-Jag-Dallas-Event-Cover

Although a big fan of Dallas’ annual auto show – the Auto Show – I’m becoming a bigger fan of the almost-monthly events hosted by the Park Place family of dealerships. The spring rollout began (appropriately) with an unveiling of the Rolls-Royce Dawn convertible, moved on to Porsche’s updated 911 and – most recently – relocated to the Addison hangar of Status Jet for a preview of Jaguar’s new XE sport sedan and F-Pace SUV. It is – and you’ve already guessed it – a breathtaking pace for new product, but the event team at Park Place would seem to have their heads and arms fully around it.

Although we’d like to throw a few thousand words at the polished P-51 greeting guests as they arrived (or the swag provided by an event partner, Celebrity Cruises), we’ll discuss instead the singular attractiveness that is the new F-Pace SUV. With a front-mounted engine – gas or diesel – driving power to all wheels, and proportions that are decisively rear-wheel drive, this is the perfect antidote for those tiring of crossovers comprising little more than front-wheel drive hatchbacks (Audi Q5, BMW X1) with a lift kit. Some will argue the F-Pace isn’t much more than a tall wagon itsownself, but we’re intrigued by the Jag’s aluminum construction, rakish profile and diesel availability.

The new XE, Jaguar’s latest stab at the 3-Series, won’t quite grab the attention of millennials that the F-Pace will garner, but is nevertheless attractive, especially if you live in zip codes overrun by the 3-Series. We’ve not driven either the XE or F-Pace, but early reviews suggest both new Jags deliver a lithe, athletic drive. At price points starting at or under $40K, Jaguar’s marketing suits should offer very attractive monthly payments. And that leaves plenty of cash for Status Jet…or Celebrity Cruises.

[PHOTO CREDIT: TONY VALADEZ]

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David Boldt

Boldt, a contributor to outlets such as AutoTrader.com, Kelley Blue Book and Autoblog, brings to his laptop some forty years of experience in automotive retail, journalism and public relations. He is a member of the Texas Auto Writers Association, Chicago's Midwest Automotive Media Association and L.A.'s Motor Press Guild. David is the Managing Editor of txGarage and the automotive contributor to Dallas' Katy Trail Weekly.

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