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Jeep’s 2019 Wrangler Unlimited: Lifting Your Spirits

Car Reviews

Jeep’s 2019 Wrangler Unlimited: Lifting Your Spirits

I recently had the opportunity to drive the new Jeep Wrangler for a week, a top-of-the-line Rubicon 4-door boasting a sticker price of just under $60,000.  It had all the bells and whistles, including leather seats and a roof that disappears at the touch of a button. It was remarkably refined driving down the highway, although I knew that it also could tackle any off-road course without breaking a sweat.

But I kept thinking…would anyone who actually owned a $60k Wrangler with leather seats take it off-road, possibly getting it scratched and/or muddy? That got me thinking about the Wrangler that I would want to have, one that would scale that mountain on the weekend but also get me to work Monday thru Friday. With that in mind, here’s my Jeep Wrangler:

It’s strictly a 2-door Wrangler for me.  The four-door Unlimited is far more popular and versatile, but the shorter wheelbase model is less expensive and better for extreme off-roading.  The MSRP for the base 2-door Wrangler is $27,945, and it’s a 4X4 and it’s “Trail Rated”. I’m going for the Rubicon trim, costing – we’ll admit – an extra $10K. It’s equipped from the factory to take it off-road (or tow it off-road) with signature red tow hooks, a Rock-Trac 4×4 system with a two-speed transfer case, and a 4:1 low-range gear ratio connected to Dana 44 axles, electric front- and rear-axle lockers, electronic sway bar disconnect and standard 33-inch BF Goodrich KO2 All-Terrain off-road tires. That’s more than worth the extra price and, in short, a deal.

Sticking with a manual transmission saves me $2,000, and choosing the base normally-aspirated 3.6 liter V6 over the 2-liter turbocharged four saves another $1,000.  Stick with cloth seats but add the black soft top so that’s another $595. Add it all up and the new MSRP is $39,535.

But if you’re a true off-roader, or you just want to give your Jeep Wrangler that extra flare to stand out on the street or in the woods, head over to for all the equipment you’ll need to keep your Wrangler from suffering damage.  This includes stronger front and rear bumpers, winches, grill guards and receiver hitches, plus a whole lot more. For the rest of the month of May, they’re giving away a free front or rear bumper to anyone who enters their contest.  Just go to and enter your name. It has better odds than the Texas Lottery.  

Steve Kursar

Steve is a veteran automotive journalist and former head of Ford Public Relations in its South Central region. He’s a native New Yorker who fell in love with a Texan (and Texas) over 20 years ago. Steve’s been living here happily ever since. His current automotive ‘want’ is an early 3-Series convertible, while his daily driver is a 2006 Toyota Tacoma.

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