PUT IT IN PARK – DALLAS’ PARK PLACE
TO PURCHASE ASTON MARTIN DALLAS
These are interesting times for Park Place Dealerships and luxury car maker Aston Martin. At the end of March the Asbury Group had intended to finalize its purchase of the Park Place Dealerships group for what was described as a Billion (with a ‘B’) Dollar Deal. But with the onset of the pandemic, Asbury’s board caught a bug – and the deal was subsequently canceled. Park Place owner Ken Schnitzer, we’ll assume, was unfazed, and when the John Eagle organization expressed interest in selling – some would suggest ‘unloading’ – Aston Martin, Mr. Schnitzer was happy to oblige. Already Dallas’ premier purveyor of luxury marques, Aston will make for an attractive addition to the Park Place luxury lineup.
Aston Martin, however, is not without its challenges. As noted in the press release below, there’s big buzz regarding the new Aston Martin SUV, dubbed DBX – and Aston continues to do well among the hipsters. But significant losses in 2019 led to the resignation of its CFO this spring, and in between those ‘moments’ there’s a pandemic. But we like the way Aston Martin continues to be the ‘grown up’ in the exotic car landscape, while Ferrari, Lamborghini and – to a lesser extent – McLaren all project a bad boy image. In this, we wish the Park Place organization well. The press release announcing the pending acquisition is below. DB
IRVING, Texas (May 21, 2020) – Park Place Dealerships will purchase Aston Martin Dallas from John Eagle Auto Group for an undisclosed price. The deal includes the purchase of assets from the Lemmon Avenue store.
“Aston Martin is an iconic British brand that fits perfectly into our Park Place Premier Collection,” said Ken Schnitzer, Chairman of Park Place Dealerships. “The brand is known as a marque that blends craftmanship, art, design, and the latest technology to produce some of the world’s most ultra-luxurious vehicles. Our customer base will appreciate the passion, beauty, and speed of each model.”
Aston Martin Dallas is located at 5333 Lemmon Avenue in Dallas, directly across the street from Park Place Premier Collection which features Rolls-Royce, Bentley, Maserati, McLaren and Koenigsegg.
Founded by Lionel Martin and Robert Bamford in 1913 in a small London workshop, Aston Martin has grown to become an internationally admired luxury brand. The brand is the world’s only independent luxury car group with more than 100 years in its rearview mirror.
Launching later in 2020 is the Aston Martin DBX, a landmark model for the brand, taking Aston Martin into a new segment of the global luxury market. Built on an all-new, dedicated SUV platform, the car has received early praise and enjoyed a rush of preorders. Although it is not a traditional Aston Martin sports car, the DBX is everything an Aston Martin should be: beautiful, hand-built and technologically-advanced.
Schnitzer has built one of the largest privately-owned luxury dealership groups in the country by focusing on personalized experiences and exceptional service. The company has been recognized by numerous organizations and manufacturers for its outstanding processes and commitment to quality and performance. Clients consistently rank Park Place extremely high in customer satisfaction.