The Genesis GV70 – PRETTY IS AS PRETTY DOES

The Genesis GV70

PRETTY IS AS PRETTY DOES

The 2026 Genesis GV70 is a pleasant and affordable entry into the luxury SUV market, catering to professionals and families seeking a blend of style, comfort, and technology. 

Starting around $42,000, the GV70 offers European-level refinement and joie de vivre for less than its formidable competitors, such as the BMW X3, Audi Q5, and Mercedes GLC.

Wrapping driver and passengers in high-end materials and advanced tech while providing a smooth ride, competent handling, and head-snapping power, the GV70 quickly ingratiates itself.

Daring design

The GV70 features a distinctive exterior with a coupe-like silhouette characterized by its bold lines and a prominent front grille. The dimensions reflect a spacious stance, enhancing both aerodynamics and presence. 

Unique features, such as quad LED headlights and a sculpted rear, reinforce the Genesis design language while differentiating it from competitors. Compared to the BMW X3 and Audi Q5, the GV70 presents a more daring aesthetic, appealing to those who favor a standout look without sacrificing elegance.

With a lovely nose and clean lines running fore and aft, the GV70 looks fast but also feels at home parked at the country club.

Lap of luxury

Inside, the GV70 impresses with high-quality materials and a well-considered layout. It is intuitively indulgent: everything feels luxurious but is easy to use.

The layout, controls, and features make sense at first glance—no head-scratching required. The fingerprint reader, climate touch panel, and rotary controller are where the hand naturally wants to go. 

Buttery-soft materials, customizable ambient lighting, and a whisper-quiet ride that makes even a morning commute feel like a spa visit.

Spacious seating accommodates five passengers comfortably, with ample cargo space that outstrips the Audi Q5. 

It is a luxury that does not demand attention; it just quietly impresses at every turn.

High tech UX

The cabin blends luxury with practicality, highlighted by soft-touch surfaces and available Nappa leather. Innovative storage solutions enhance usability while the technology seamlessly integrates with the overall ambiance. 

The infotainment system, featuring a large touchscreen and an intuitive interface, enhances the user experience, although some may prefer the straightforwardness of BMW’s system.

User-friendliness defines the GV70’s infotainment setup. The touchscreen interface operates smoothly, and voice controls respond effectively to commands. Driver-assistance features, including adaptive cruise control and lane-keeping assist, enhance safety and convenience. 

The system supports over-the-air updates, keeping the vehicle’s software current and functional. This level of connectivity matches or exceeds offerings from competitors like the Mercedes GLC.

Fun to drive

The GV70’s powertrain delivers robust performance; a 300-hp turbocharged 2.5L I4 is standard and a 375-hp turbocharged V6 is optional. An all-electric version is also available, but we have yet to test that model.

The four-cylinder evolved from Hyundai’s Theta family, which has not distinguished itself over the years. It has plenty of power for this application and better fuel economy. One would recommend paying close attention to maintenance schedules, but like all Hyundai, Genesis, and Kia products, it comes with a 10-year, 100,000-mile powertrain warranty.

Our tester came with the larger V6, which produces enough power for explosive acceleration at highway speeds. It is still a little rough around the edges (not as silky as similar offerings from Germany), but holds its own in terms of raw power.

Safety first

Standard safety features include automatic emergency braking and blind-spot monitoring, ensuring comprehensive protection for occupants. The GV70 has received favorable crash test ratings, reinforcing its reputation for safety. Advanced options, such as a surround-view camera system, enhance visibility and awareness, align it well with benchmarks set by the BMW X3 and Audi Q5.

Value Leader

The GV70’s pricing structure starts competitively, with various trim levels offering tailored options. Compared to its rivals it offers a strong value proposition, particularly in its upper trims, where luxury features are abundant. 

The entry-level model remains accessible while delivering a premium experience, making it an attractive choice for budget-conscious consumers seeking luxury.

Genesis bundles more features into fewer trims, so buyers get luxury staples—like ventilated seats, premium audio, and advanced safety tech—without climbing deep into the options list. In contrast, German rivals often require pricey packages to match those amenities.

So, while the GV70 starts lower, even a well-equipped version typically lands $3,000–$8,000 less than similarly outfitted competitors. 

By the numbers

Key Insights

• Genesis GV70: Offers substantial value with its extensive features and unique design but may face challenges in brand perception.
• BMW X3: Renowned for its sporty driving dynamics and performance, though it lacks passenger space compared to others.
• Audi Q5: Balances luxury and comfort well but can become pricey when adding features.
• Mercedes GLC: Delivers a high-end feel with advanced safety, but the cost of options can escalate quickly. Eye-watering maintenance costs.

Bottom line

The 2025 Genesis GV70 stands out in the segment, combining style, comfort, and technology. Its strengths make it an excellent choice for those seeking a premium vehicle without the premium price tag often associated with brands like BMW, Audi, and Mercedes.