MOTHERS AT SEMA LAS VEGAS – MOTHERS FOR YOU BROTHERS

MOTHERS AT SEMA LAS VEGAS

MOTHERS FOR YOU BROTHERS

You’d think, with 30+ years in what I continue to laughingly call an ‘industry’ (automotive journalism), I’d be at SEMA in Las Vegas. SEMA – the Specialty Equipment Manufacturers Association – holds its confab in Vegas annually, and it has grown from its niche beginnings into an automotive phenomenon with global participation and – not incidentally – a global reach. And while modified autos and trucks are its centerpiece, the aftermarket gets its share of participants and – of course – corresponding clicks. We received this from  Mothers® – and as we go into winter, the company’s car care products are probably worth their own click. The company’s overview is below:

At this year’s SEMA Show, iconic car care brand Mothers® is unveiling three all-new products designed to make cleaning whatever you drive or ride a breeze. Each formula enhances shine and adds a durable, hydrophobic ceramic layer without complicating your typical driveway wash routine. 

Hitting retail shelves this December, the new California Gold® lineup includes:

Mothers® California Gold® Ceramic Spray & Rinse: An innovative water-activated, spray-on/hose-off ceramic coating that delivers immediate hydrophobics and gloss with minimal effort. Designed as a drying-aid compatible step, it boosts ceramic protection with instant beading, grime repellency, and streak-free performance on paint, trim, glass, and wheels.

Mothers® California Gold® HydroClay®: The fastest, most durable, and versatile paint restoration and surface prep tool yet. The new sponge-clay design keeps the surface wetter for longer, increasing lubricity and boosting glide. This next-generation contaminant removal process is so quick and easy, it’s as simple as washing or spray waxing the vehicle to achieve a perfectly clean, smooth, and restored paint surface, ready for polishing and waxing.

Mothers® Exhaust Tip Cleaner & Polish: An all-in-one cleaner, polish, and protectant that cuts baked-on carbon, soot, oxides, and heat discoloration with micro-polishing agents and cleaning emollients. Leaves a slick barrier to resist tarnish and buildup. Safe for stainless, chrome, and even black chrome. Strong enough for neglected tips yet gentle enough for routine maintenance.

Your editor has a sampling of these products arriving soon. And while not sure I’m prepared to tackle the HydroClay, I’m all about the ceramic spray and rinse, and believe – after some four years – the exhaust tip might need my attention. I’ll keep you posted! DB