Last week we were driving the 2013 Lexus IS 350 and that review is coming up soon, but this week Lexus had their world premiere of the 2014 Lexus IS showing what’s new. I can quickly say that I think it looks fantastic. When we reviewed the 2013 GS 350 F-Sport it was our first up close look at Lexus’ new design direction and I really like it. Check out the news from Lexus below.
Over the last few years our talented designers in Japan, France and the U.S. have worked together to bring passion and excitement to our stunning concept vehicles … the LF-LC and LF-CC and to our recently introduced production models like the GS, ES and LS.
So, as you can see, we’ve made a dramatic change in our approach to design. Frankly, we’ve become obsessed with design and it shows in all of our new products.
In less than 2 years, we’ll have changed the face of every vehicle in our lineup. No one else can say that! And this change is symbolized by our iconic spindle grille, which brings a bold new face to our brand. Now, when you see one of our new cars in your rearview mirror, you know it’s a Lexus.
And we’ve also taken our interiors to a whole new level with intelligent designs complemented by the finest materials. And it’s not just about looks. Our engineers have made significant changes to enhance our driving dynamics too.
The performance and handling of our new GS surprised many of you but it wasn’t a fluke by any means.
We followed up on the success of the GS with improved handling across our entire lineup and our F SPORT variants take Lexus driving dynamics to a whole new level.
Our commitment to design goes beyond our products. Our Lexus team members from all over the world worked together to develop a new Motor Show Stand making its global debut here in Detroit. Be sure to check it out.
Throughout the year, you’ll see more examples of our commitment to design and the environment with unique Lexus branded experiences all over the world. In the midst of all of this change, thanks to our great retail partners, we’ve raised the bar on our already industry leading customer service.
In fact, last year, our dealers added two new positions to further enhance the customer experience.
Lexus Delivery Specialists
customize vehicle deliveries according to the interest of the individual customer and
Lexus Technology Specialists
are dedicated to helping customers get the most out of the advanced features of their Lexus throughout their ownership experience.
Thanks to their help.
In 2012, we achieved the ‘Grand Slam’ of automotive excellence by finishing number one in
Initial Quality Vehicle Dependability Customer Satisfaction and Sales Satisfaction.
Looking ahead to 2013, we’ll preserve that industry-leading customer experience and plan for steady, measured sales growth as we launch more great new products.
Now let’s shift our focus to a vehicle that will help us to achieve that growth both here and abroad
… the all-new IS. The IS represents a great global opportunity for us. Since its debut in 1999, it has provided an entry point into the Lexus brand for youthful, performance-oriented customers.
In fact, the current generation IS has the youngest buyer of any car in the entire luxury industry. And this new IS will give these customers even more of what they want. Let’s take a look.