As you’d guess, these are interesting times for automotive OEMs, whether building Audis or Volvos. Obviously, concerns about the spread of the Coronavirus have closed plants, while those same concerns have cleared showrooms – while still open – of customer traffic. Into that vacuum comes the Frank Kent Motor Company, attempting to get America back on its feet via a rather unique sales incentive, described below. While probably a good time to buy a Cadillac or FCA (Chrysler – Dodge – Jeep – Ram) product, it’s undoubtedly a great time to get a small piece of a devalued Wall Street. Details below.
Frank Kent Motor Company To Create Its Own Stimulus Package
Family-owned dealership to offer automotive stocks
with the purchase of any new GM or FCA vehicle
April 1, 2020 – Frank Kent Motor Company, a family-owned automotive group based in North Texas, is offering a creative incentive. Customers who purchase or lease will be driving home more than a new car; they’ll receive a stake in their vehicle’s parent company. During the month of April, the dealership is offering Drive a Piece of America, Own a Piece of America, where buyers will be gifted 10 shares of General Motors stock with the purchase of any new GM vehicle or 30 shares of FCA stock with the purchase of a new Chrysler, Dodge, Jeep or RAM.
Frank Kent co-owners Will Churchill and Corrie Watson, recognized for their innovative approach and community outreach, wanted to give back to their customers in a unique way.
“We’re thrilled to be able to share this gift. Our customers, employees and community are our most valuable assets and we will always invest in them. We stand behind Americans and believe in the strength of the FCA and General Motors brands. As our economy rebounds, we are hopeful that the value of the stocks will increase for the recipients,” said Corrie Watson, President of Frank Kent Motor Co.
Will Churchill & Corrie Watson, the great-grandchildren of the late Frank Kent, have held leadership positions in the company for nearly 20 years. Driven by their collective belief in their great-grandfather’s principles of “morals, values and ethics over profit,” they’ve worked tirelessly with their team to create a customer-centric brand and family-focused environment for their employees.
Today, Frank Kent Motor Co. has developed into one of the largest Cadillac dealerships in the Southwest, been awarded the General Motors Dealer of the Year and is recognized in the Cadillac Master Dealer Hall of Fame. Their dealership portfolio has grown to include Cadillac, Chevrolet, Buick, GMC, Chrysler, Dodge, Jeep & RAM.
Watson and Churchill have also diversified their concepts over the years. In addition to automotive, they own and operate Fort Brewery, Cadillac Wines and Grease Monkey Rubs, a seasoning line. They also founded Dream Park Fort Worth, a universally inclusive playground for children of all abilities. But even with expansion, one thing will always remain the same, their dedication to the values of quality, honesty and reliability that their great-grandfather established in 1935.
For more information, visit www.frankkent.com.
ABOUT FRANK KENT MOTOR COMPANY
The late Frank Kent, a respected leader in the automotive industry, opened Frank Kent Motor Company in 1935. Because of his commitment to quality, value, honesty and reliable service – the dealership has received numerous awards for outstanding sales and service.
Frank Kent Motor Co. has been featured in The Wall Street Journal, USA Today, CNN, MSNBC and Advertising Age as an expert source in the automotive industry.