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The 2021 Progressive IMS Outdoors Tour Adds a Tenth Stop in Texas

IMS Outdoors - Progressive Motorcycle Show

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The 2021 Progressive IMS Outdoors Tour Adds a Tenth Stop in Texas

If you’ve missed, as we have, the Progressive International Motorcycle Show’s annual stop at the Dallas Convention Center, know that ‘help’ is on the way. To be sure, more immediate help is as close as your nearest motorcycle dealer, but long-term help – a return to the show format in an outdoor, ‘festival’ atmosphere – will arrive here in Texas (Cowtown, to be exact) in early October. More immediately available is Centerstand, a B2B podcast targeted at motorcycle retailers, but interesting to those of us more inclined to kick tires or ride bikes rather than deal with those of us kicking tires or buying bikes. The press information on both is below.  


Visit https://outdoors.motorcycleshows.com for more.

Santa Monica, CA – The organizers of Progressive IMS Outdoors – the nation’s leading motorcycle tour, which is set to transition to new outdoor locations and provide a festival-like experience in 2021 – today announced the addition of Fort Worth, Texas to the list of markets it will reach during the upcoming tour. Slated for October 1-3, Texas will be the seventh of 10 total stops along the inaugural outdoor version of the historic tour, a decision that has been made alongside the industry’s leading OEMs and key partners.

The transition to new outdoor venues, especially with the recent addition of Texas, offers enthusiasts and prospective riders the opportunity to engage with products across varying terrains, topographies, and weather, as attendees will find each venue offers hands-on, demo-oriented experiences unique to its surroundings. The outdoor arenas also support the motorcycle community’s renewed interest in market adjacencies as the nationwide tour will feature added engagement with on- and off-road products spanning two and four wheels, electric bicycles, and more. 

“We are delighted to reach the expansive state of Texas, bringing Progressive IMS Outdoors to an additional market for its inaugural year,” said Tracy Harris, SVP of IMS. “We have deep roots in this region, having stopped in the Dallas market for nearly 30 years, and look forward to producing a new experience for our former attendees in the area as well as opening up our community to a wider range of eager enthusiasts. While many of the traditional aspects of our previous IMS shows still hold foundational to the new IMS Outdoors  format, we are so excited to incorporate a number of fresh and exciting activities from various demo opportunities to camping, electric mobility, RVing, and so much more, making our tour truly more experiential than ever.” The updated 2021 Progressive IMS Outdoor dates and cities are as follows:

    DENVER:  JUNE 18-20, 2021

    SOUTHERN CALIFORNIA: JULY 9-11, 2021

    SONOMA, CALIFORNIA: JULY 16-18, 2021

    CHICAGO: AUGUST 20-22, 2021

    BROOKLYN, NEW YORK: SEPTEMBER 3-5, 2021

    CARLISLE, PENNSYLVANIA: SEPTEMBER 10-12, 2021

    FORT WORTH, TEXAS: OCTOBER 1-3, 2021

    NASHVILLE: OCTOBER 8-10, 2021

    LAKELAND, FLORIDA: OCTOBER 15-17, 2021

    ATLANTA, GA: OCTOBER 29-31, 2021

CENTERSTAND – The Informa Markets’ Powersports team, organizers of the Progressive® International Motorcycle Shows® (IMS), Progressive IMS Outdoors, and ContinueTheRide.com, has launched Season 2 of Centerstand, an industry podcast specifically curated for the professional Powersports community to elevate the entire motorcycle industry through actionable and engaging insights. Available for listening and downloading on continuetheride.com/centerstand as well as popular podcast platforms Apple Podcasts, Google Podcasts, and Spotify, new episodes of Centerstand will air every other Wednesday starting January 27, featuring candid and informative interviews with Powersports insiders diving into timely topics, including:

Integration of technology into the dealer customer experience;

How to get kids interested in riding through books, merchandise, kids’ zones, etc.;

Programs that support youth riding and build a new generation of riders;

Programs that encourage aspiring and current women riders;

Engagement of riders who drove unit sales in 2020.

Started in July of 2020, the B2B-focused podcast was designed to provide listeners the unique opportunity to hear from key players across the industry discussing actionable sales and marketing tactics, and the future, to gain an in-depth analysis on how to connect with current motorcycle riders and discover new customers, to grow the industry together.  

Season 2 of Centerstand will continue to be hosted by IMS’ Discover the Ride Program Manager, Robert Pandya. Following the success of Season 1, the new season will explore how to execute on ideas and programs discussed in its inaugural season. “We’re fired up to produce Centerstand for another season,” said Pandya. “Last year’s surprises are leading to new business ideas and solutions, which leads to more interesting conversations. It’s important we keep this unexpected industry momentum going and in Season 2 we will deliver our listeners tactical insights to do that and grow Powersports together.”

David Boldt

Boldt, a contributor to outlets such as AutoTrader.com, Kelley Blue Book and Autoblog, brings to his laptop some forty years of experience in automotive retail, journalism and public relations. He is a member of the Texas Auto Writers Association, Chicago's Midwest Automotive Media Association and L.A.'s Motor Press Guild. David is the Managing Editor of txGarage and the automotive contributor to Dallas' Katy Trail Weekly.

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