Connect with us




We’re one year into the pandemic, and any number of OEMs and/or auto dealers have stepped up their giving game. Land Rover joins this group with the below initiative, one which resonates in this moment, given its focus on non-profits. Take a look, and if you know someone connected to a relevant organization, please pass the info along! 


  • Reflecting the seven decades of Land Rover, U.S. non-profits will be awarded a customized Land Rover Defender to empower them to further their efforts in helping those around them 
  • Through July 27, 2021, Land Rover will be accepting video nominations here for organizations making a difference 
  • Organizations must be U.S.-based 501(c)(3)1 non-profits whose efforts fall within the seven categories outlined in the program
  • For information and rules3 on the ‘Defender Above & Beyond Service Awards,’ please or follow @LandRoverUSA on FacebookInstagram or Twitter

(MAHWAH, N.J.) – March 9, 2021 – Across seven decades, Land Rover vehicles have earned a unique place in the hearts of humanitarian agencies across the world. The Defender continues this legacy and maintains its standing as a vehicle purpose-built for service. Inspired by the endless acts of service across the U.S. from extraordinary citizens this past year, Land Rover, today, announced the launch of the ‘Defender Above & Beyond Service Awards’ to celebrate U.S.-based charitable organizations that are making a positive impact in their local community. To honor the 70-year history of the brand, Land Rover will award a specially outfitted Defender to seven organizations to help further their charitable efforts. 

Organizations must be U.S.-based 501(c)(3)1 non-profits whose efforts fall within the seven categories below:

1. Search and Rescue

2. Coastal and Marine Conservation

3. Animal Welfare

4. First Responders

5. Environmental6. Urban Improvement7. Fire Services 

Entrants can nominate a non-profit charity or non-profits can nominate themselves here by filling out the entry form and submitting an up to three-minute video that shares what your charity is about, how it addresses a need in your community and how the Land Rover Defender will help to further your effort. 

Starting with Search and Rescue and Coastal and Marine Conservation, Land Rover will call for entries through Wednesday, April 7, 2021 before opening submissions for the next categories. Once selected by a panel of qualified judges, finalists’ videos will be posted on Land for public voting before submissions for the next categories take place. All winners will be announced on September 2, 2021.

Submissions OpenSubmissionsCloseFinalistsSelectionPublic VotingWinners Announced
1.   Search & Rescue2.   Coastal and Marine ConservationMarch 9, 2021April 7, 2021April 8 – 16, 2021April 21 – May 3, 2021Sep. 2, 2021
3.   Animal Welfare4.   First RespondersMay 3, 2021June 1, 2021June 2-11, 2021June 16 – 28, 2021Sep. 2, 2021
5.  Environmental6.  Urban Improvement7.  Fire ServicesJune 28, 2021July 27, 2021July 28 – Aug. 6, 2021Aug. 11-23, 2021Sep. 2, 2021

“Defender vehicles have been used for various humanitarian causes around the world for decades and with its recent return to the U.S., we wanted to expand on that legacy with ‘The Defender Above & Beyond Service Awards’ and celebrate organizations that know the value of community and drive to do great things with them,” said Joe Eberhardt, President & CEO, Jaguar Land Rover North America. “Over this past year, we have been inspired by the endless acts of service from people who embody the Above and Beyond spirit of Land Rover, and we’re excited to reward these individuals with new customized Defender vehicles so they can continue to help those around them.” 

With a nod to the historic Land Rover Defender, the New Defender is the toughest and most capable Land Rover vehicle yet, combining a new body structure with all-new technologies and legendary engineering to create a Defender fit for the 21st century. The 2021 Land Rover Defender 110 is on sale now in the U.S. and is priced from $50,5002, the Defender 90 body style is also on sale now in the U.S. and priced from $46,1002. Configure your Defender at

Boldt, a contributor to outlets such as, Kelley Blue Book and Autoblog, brings to his laptop some forty years of experience in automotive retail, journalism and public relations. He is a member of the Texas Auto Writers Association, Chicago's Midwest Automotive Media Association and L.A.'s Motor Press Guild. David is the Managing Editor of txGarage and the automotive contributor to Dallas' Katy Trail Weekly.

More in News

Looking for local events?
Check out our Event Calendar!

Subscribe to our mailing list and get interesting content and updates from TXGARAGE to your email inbox.

epidemic sound affiliate link

Soundtrack like a pro, without breaking the bank.

To Top