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THE BUCK STOPS HERE. Bronco Experience Center Opens in Texas


THE BUCK STOPS HERE. Bronco Experience Center Opens in Texas


Bronco Experience Center Opens in Texas

The Bronco Experience Center, at Grey Wolf Ranch, close to the Horseshoe Bay Resort in Central Texas, offers an opportunity for Ford owners to get acquainted with their new Bronco. That, of course, is the new 2-door and 4-door Bronco, and not the Bronco Sport. 

The Horseshoe Bay Resort is a huge ranch which boasts a large pavilion, housing a location for lunch, a Bronco store, a wall with memorabilia detailing the Bronco’s history from beginning to its end of production in 1996. There is a lunchroom and a place to meet up with your trail bosses. 

First, you check-in and go through a quick quiz from your trail boss about the history of the Bronco. Next, you head outside to see a Bronco displayed on top of a rock formation; it’s there the trail boss explains to you all of the unique features of the new Bronco. After that, go down to a display area and you’ll find a wall of Bronco accessories that they put together for your new Bronco. Next up on the menu: Experience a huge (and I do mean HUGE) section with Astroturf. On that turf are all kinds of Broncos on display, enabling you to see all the possible Bronco configurations. Then you head over to a group of brand-new Broncos waiting for you to take a drive. There are two doors, four doors, hardtops, and soft tops with a variety of equipment. Climb into these new vehicles and, as you’d hope, they are spotless. 

Each Bronco has a two-way radio, so you can stay connected with the trail bosses on the way up the mountain. As you head out you’ll find all kinds of topographical challenges, including rocks, gullies, and tons of brush. As you make your way to the top of the hill (it’s called the Hill Country for a reason…) you will encounter many difficult turns and twists, but your trail bosses are there to help you get through. 

Once you get to the top of the hill you’ll find an incredible view of the valley. Here you can see how far up you traveled. 

The quality of handling and stability is outstanding and not one of the Broncos had damage or a flat tire. You mount up and head down the hill, going through even more challenging trails and eventually get to the bottom. Once you’ve arrived at the bottom you figured the day is over, but the trail boss asks if you would like to take hot laps. Now the trail bosses do the driving, thank goodness. This is one scary drive but it’s great fun – I mean really great fun. It gives you an idea how rugged these Broncos are. Now you head back to the pavilion, buy some souvenirs to take home and you’re on your way. 

This is an incredible journey if you’re going to buy a new Bronco, and offered to you at no charge; just set it up through the selling dealer. 

This is something anyone that buys a Bronco should definitely take advantage of. It’s also a wonderful place to take a couple of days off while you’re there with your family – let them enjoy the Horseshoe Bay Resort, while you enjoy the Bronco.

And buckle up, Bucky.

Classic Ford Truck Enthusiast and Owner. Shadowed Bill Stroppe, Off Road Legend. Former Sony Corporation of America Regional Manager. Former Ford Motor Company Regional Manager, Southwest.

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