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COTA Looks for a New Leader as Jason Dial Moves On

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COTA Looks for a New Leader as Jason Dial Moves On

Jason Dial

 

Jason Dial, President and Chief Executive Officer at the Circuit of The Americas race track in Austin, TX, is gone after only two years at the helm. His predecessor, Steve Sexton, also lasted two years in the same position. Both men had sports background, though neither one had backgrounds in Motor Sports. Circuit of the Americas is home to the Formula 1 United State Grand Prix and MotoGP races which are pivotal in attracting world wide racing to the United States.

In a statement released by the Circuit of the Americas,

“After careful consideration, the Circuit of The Americas (COTA) board of directors has decided to part ways with CEO Jason Dial. We appreciate Jason’s hard work in his two years at COTA, but it’s time to move in a different direction. As we embark on a busy year, we are committed to delivering an outstanding fan experience and world-class events. While a search for replacement is underway, an interim executive committee of the board will lead COTA’s day-to-day operations.”

The departure of Dial, follows year over year continuing declines in attendance numbers at the Formula 1 USGP, although this year’s declining numbers may have been due more to the rain and flooding surrounding the track near Austin, Texas. Race day, just over one week ago, saw 101,000 fans in attendance.

Alan Pease

Alan Pease is our Central Texas correspondent, covering city, county and state government, as well as all that's taking place at the Circuit of the Americas. Alan is a long time automotive and motorcycle industry professional, and covered the approval, development and opening of the Circuit of the Americas for Autoweek magazine. Prior to writing for Autoweek and txGarage Alan designed and executed over 350 individual press introductions, drive routes, and ride-and-drive events for BMW cars, BMW Motorcycles, MINI Cooper, Aston Martin, Jaguar Cars, and several General Motors divisions. Press introductions took him across the entire United States (including Alaska), as well as Canada and the United Kingdom. Alan also raced in the Inaugural Iron Butt Rallye, riding as a Factory Rider for BMW Motorcycles. He finished the 10 day, 10,000 mile solo rider race tied for 1st place. He lives in Austin, Texas, and can be reached by email at contactalanpease@gmail.com .

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