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Texas Ducati Dealers Open Their Homes – It’s What We Love About Texas

Events

Texas Ducati Dealers Open Their Homes – It’s What We Love About Texas

Ducati wants your attention, Texas. And to get it, Ducati and three of its Texas-based dealers are hosting a meet-and-greet, beginning in Austin on Tuesday, 2/19, running thru Houston on 2/21 and concluding at Ducati of Dallas on 2/23. With bikes as diverse as the Panigale V4 R, Ducati Multistrada 950S and the Scrambler-based Desert Sled, the Open Houses are a something-for-everyone smorgasbord of most – if not all – things red.

As we’ve noted, these are interesting times for the motorcycle industry; the Boomers, whose collective enthusiasm has fueled motorcycle sales since the mid-‘60s, are aging out, and there doesn’t seem to be an equally enthusiastic generation to fill that vacuum. But hope springs eternal, especially if you’re a multinational OEM with the financial backing of Volkswagen. And there truly is something for everyone on today’s Ducati showroom. The Panigale R superbike demands the most talent, commitment and – not incidentally – money, while the Scrambler-based Café and Full Throttle models could almost be considered entry-level bikes at their (relatively) entry-level price points.

Your RSVP, which can be found here, is required: https://www.ducatireadyforred.com/home/#invitation.

What: Italian motorcycle leader Ducati invites Ducati owners and enthusiasts to attend exclusive events in Austin (2/19), Houston (2/21) and Dallas (2/23) as part of their “Ready For Red” cross-country tour, set to bring Ducati’s newest 2019 motorcycles – including the new Diavel 1260 and the world’s most powerful production motorcycle, the Panigale V4 R – to Texas audiences. The three Texas stops are part of only 17 cities that Ducati will be visiting to showcase their unrivaled power and technological prowess. High-level execs will be in attendance, demonstrating the importance of the Texas market.

And if they’re serving wine, I’d ask for the red…

David Boldt

Boldt, a contributor to outlets such as AutoTrader.com, Kelley Blue Book and Autoblog, brings to his laptop some forty years of experience in automotive retail, journalism and public relations. He is a member of the Texas Auto Writers Association, Chicago's Midwest Automotive Media Association and L.A.'s Motor Press Guild. David is the Managing Editor of txGarage and the automotive contributor to Dallas' Katy Trail Weekly.

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