Hyundai’s ‘French Cowboy’ Hybrid Campaign Rides into Texas

Hyundai just kicked off a new advertising campaign during the NBA Finals on June 8th, introducing Texans to the quirky yet intriguing “French Cowboy”. The campaign highlights Hyundai’s hybrid vehicles, notably the Santa Fe Hybrid, emphasizing the fusion of rugged Texas spirit with eco-conscious tech—capturing the essence of their tagline: “Best of Both Worlds.”

So, why is this cool for Texas? Well, besides the playful visuals of wide-open Lone Star landscapes and a cowboy with an unexpected French twist, it’s clear Hyundai is making a pointed effort to speak directly to Texans. This isn’t a generic national spot; Hyundai knows Texas loves big spaces, strong style, and innovation—especially when it saves on fuel and offers reliable performance.

Hybrid vehicles continue to gain ground here in Texas, and Hyundai’s clever campaign taps directly into our local pride and flair. The Santa Fe Hybrid is a particularly good fit, blending family-friendly space with fuel-efficient tech, ideal for everything from city commuting to weekend getaways.

It’s a fun, memorable campaign—exactly the kind of approach that resonates in Texas, where authenticity matters as much as capability.

Have you caught the “French Cowboy” yet? If not, keep an eye out, because Hyundai might just rope you into considering a hybrid.