
2011 Scion tC
At txGarage, we get offered to attend car events and cover new car reveals all the time. We love the opportunity to go out when we have the free time. Unfortunately, because of time restraints and other issues, we don’t always get to attend these events. When it came to the Scion reveal though, I thought it was really worth making the time to check out a brand that devotes itself to younger enthusiasts from all walks of life.
Scion has been in the US since 2002, introduced as a sub-brand to Toyota aimed at younger buyers. Lots of companies try to target the youth with marketing schemes and clever advertising, and most of the time they fail. Younger Americans know a thing or two about marketing and advertising as they have been pursued since they were in dipers watching Big Bird. The younger generation knows when someone is being real and when it’s an older person pushing marketing onto them. Scion, though, has managed to really stick to their unconventional ways and keeping up with the young enthusiast drivers. In fact, Scion is the “youngest” brand in the industry selling most of it’s vehicles to 18-24 year old men. With over 800,000 vehicles sold in its 7 years in the U.S., Scion is making it’s mark.
The new tC then couldn’t just be an updated body or a lousy attempt at marketing with no real delivery. Scion knows that the tC really has to be a hit and really has to reach out to it’s audience. They have done just that. Focused on making the exterior more masculine, as men make up the largest number of buyers, the new tC has bolder lines. The front has a wider open mouth and a more sharp and pointed nose. The B-pillers are made to blend in with the windows to give you a more cockpit like feel. The C-piller is beefier and more masculine with flared arches over the rear wheel and a swooping hatchback. Don’t forget about that all glass roof, a signature of the tC. All of this is made to be more appealing to the young enthusiast, and putting it beside a Kia Forte or Honda Civic, the car really stands out. Continue reading →